The brands and projects ADAPT operates.
ADAPT runs one umbrella brand, one independent brand, and one small import project. Each operates on its own, while sharing ADAPT's underlying infrastructure.
BeLocal
An umbrella brand delivering Japan's regional culture, craft, and everyday life through both editorial and retail. The media and the store together communicate the value of place on an ongoing basis.
BeLocal JapanEDITORIAL / MEDIA
An editorial platform that brings Japan's regions, people, and culture into view for readers at home and abroad.
belocaljapan.com →
BeLocal CollectionRETAIL / KAMAKURA
A curated retail store in Kamakura, Kanagawa, stocking culturally grounded goods from across Japan.
collection.belocaljapan.com →Fubutsushi風物詩
An apparel brand built around the reinterpretation of Japanese textiles and tailoring — translating traditional materials into contemporary garments meant to be worn across generations.
Sold in Japan and expanding into the European market.
fubutsushi.com →Ecua-Life
A small import project from Ecuador, operated as one initiative within ADAPT's import/export business.